project
Design launch campaign assets within newly established brand guidelines. Help to solidify brand look and feel and create templates.
agency
TJX, Inc.
team
Wendy Beckett (Creative Director), Kristen Matta (Creative Director), Lisa Gaydeski (Copywriter)
role
branding, email design/marketing, templates
project
Execute POP, OOH, and print/digital campaigns for Subway that stay within brand guidelines but still push the needle forward. Provide client multiple options* and clear thought process while always keeping campaign roll out and medium in mind.
*Some pieces shown may be concept only and/or may depict an option that was not produced
agency
Jack Morton Worldwide
team
Stephanie Caruso (Creative Director), Mallory DeRoche (Art Director), Danny Robinson & Olive Light (Copywriters)
role
branding, print/digital advertising, concepting, production
project
Create bold, inviting event collateral for Roxbury Community College’s Foundation Breakfast and reinforce branding year round with campus flag pole banners.
agency
More Advertising
team
Donna Gittens (Principal/Creative Director) and Jill Caruso (Art Director)
role
branding, event, presentation design, photo art direction
40 unique flag pole designs were created using carefully selected photos from RCC’s photo bank and stock photography sites. Images were meant to represent a diverse student body with a focus on action and collaboration.
photo credit
Phuong Tang, Roxbury Community College
project
Execute advertising and marketing design solutions that effectively communicate the AAA brand across multiple products with unique audiences. Create templates for social media, blog posts, emails and train team members on best practices for implementing. Serve as a brand expert and enforce brand guidelines to ensure a consistent look and feel.
agency
A3 Ventures
team
Travis Culwell (Product Marketing Director), Amira Hankin (Senior Visual Designer), Lauren Parker (Product Marketing Director), Leise St. Clair (Visual Designer), Devon Reed (Visual Designer)
role
website design, print & digital advertising, social media strategy, templates, branding
project
Create evergreen gift card options appealing to customers looking to gift celebrations and occasions.
agency
TJX, Inc.
team
Wendy Beckett (Creative Director), Maureen Gawron Copp (Creative Director), Lára Vukson (Art Director)
role
design, production
project
Destigmatize and educate an at risk community about a preventative treatment for HIV. Achieved through traditional mediums, as well as, online ads, social media, and guerrilla marketing efforts.
agency
More Advertising
team
Jill Caruso (Art Director), Julia Gould (Digital Media Strategist), Angel Harris (Senior Account Executive)
role
print/digital advertising, online ads, social media, production
project
When given the challenge of creating a handmade representation of a movie poster, I knew it had to be for a Leonardo DiCaprio movie (my favorite actor). I was always captivated by the many layers of the main character, Frank Abagnale Jr., in “Catch Me If You Can” and how he was able to pull off such a wide range of fraud in both the movie and real life. For the creation of this poster, I sourced and printed advertisements from the era of the movie. I tore them apart (much like what Frank does with labels to stuff his wallet) and collaged them together to create an image of a suit (Frank relies on uniforms to establish his authority). More importantly, reflecting the underlying nature of Frank’s character, I created a symbol of status by piecing worthless bits together.
student work
Shillington School
role
design, handmade
project
When assigned the task of creating honey packaging for a niche demographic, art curators, I really had to get my creative juices flowing. After much research, I found that art curators have a tendency to be traditionalists with an appreciation of quality and craft in products. This information led me to reference classic storybook illustrations and typography as inspiration for this sweet and sophisticated design.
student work
Shillington School
role
packaging layout, illustration, photo art direction
I was happy to fulfill my role as maid of honor by utilizing my design skills to make some pieces for my best friend’s bridal shower and wedding.
photo credit
Ebersole Photography
Assorted typography, iconography, and illustration explorations.
